The war of the tabloids to pick up readership from the defunct Sunday News of the World is on. According to the Manchester Guardian, The People, Mail on Sunday, Sunday Express and Daily Star Sunday have launched aggressive campaigns with a mixture of extra marketing and price cutting to attract former NoW readers who on average purchase 2,670,000 copies weekly in June, making it Britain's largest-selling Sunday newspaper.
While readership of American Sunday papers diminish, Britain's remain faithful, per the following statistics:
Headline circulation of Sunday national newspapers – June 2011
News of the World: 2,667,428
Mail on Sunday: 1,927,791
Sunday Mirror: 1,087,796
Sunday Express: 539,478
The People: 474,549
Daily Star Sunday: 305,978
Sunday Time: 1,000,848
Sunday Telegraph: 474,722
The Observer: 288,928
Independent on Sunday: 151,229
As I read about the death of Amy Winehouse, the queues outside Buckingham Palace to peek at the Duchess of Cambridge's wedding dress, and a solid editorial on why university education should be accessible to all, I sipped a Brothers Cider at The Snug, a pub next door to my Lensfield Hotel. Its label reads:
"It has taken four brothers and 14 generations of cider makers to create this unique strawberry mixed pear cider, served at the Glastonbury Festival since 1995. Enjoy it chilled, over ice or in a muddy field."
I chose "over ice," no muddy field in immediate sight.
Later I checked into my room at Memorial Court, Clare College, and then dined at Old Court, with Laurence from France, Ken from the US, Andrea from Germany and Paul from Holland.
Classes start tomorrow, with Henry VIII, Napoleon, plenary lecture on War and Peace: Frederick the Great and Napoleon and evening lecture on War, Peace and British Secret Intelligence.